Last updated: November 10, 2026
This policy explains what information Move Up Endurance Coaching LLC (“Move Up,” “we,” “us”) collects through moveupcoaching.com and our coaching services, how we use it, and the choices you have.
Information we collect
Information you give us. When you fill out our coaching inquiry form, book a call, sign up for emails, or become a coaching athlete, we collect the details you share, such as your name, email address, phone number, and information about your training goals, experience, and schedule.
Training and health information. If you become a coaching athlete, you may share training data (for example through TrainingPeaks, Strava, or Garmin) and information about injuries, health, or nutrition so your coach can plan safe and effective training. We use this only to coach you.
Payment information. Payments are processed by our payment provider (MoonClerk and its processor). We do not store your full card number.
Information collected automatically. Like most websites, we use cookies and similar tools, including Google Analytics and the Meta (Facebook) pixel, to understand how visitors use the site and to measure our marketing. These tools may collect your IP address, browser and device type, pages visited, and how you arrived at our site.
How we use your information
- To respond to inquiries and schedule calls
- To provide coaching, including building and adjusting your training plan
- To process payments and manage your account
- To send emails you’ve signed up for (you can unsubscribe anytime)
- To improve our website and understand which content is helpful
We do not sell your personal information.
Who we share it with
We share information only with service providers that help us run the business, such as our website host, form and scheduling tools (Fluent Forms, Calendly), coaching and communication platforms (TrainingPeaks, Slack), email (Mailchimp), payments (MoonClerk), and analytics (Google, Meta). We may also share information if required by law.
Your choices
- You can ask us to access, correct, or delete your personal information by emailing kent@moveupcoaching.com.
- You can unsubscribe from marketing emails using the link in any email.
- You can block or delete cookies in your browser settings, and opt out of Google Analytics with Google’s browser add-on.
Children
We coach junior athletes with the involvement and consent of a parent or guardian. We do not knowingly collect personal information from children under 13 without parental consent. Parents can contact us to review or delete their child’s information.
Data security and retention
We use reasonable measures to protect your information. We keep it as long as needed to provide our services and meet legal or accounting obligations, then delete it.
Changes to this policy
We may update this policy from time to time. The “last updated” date at the top shows when it last changed.
Contact
Move Up Endurance Coaching LLC
kent@moveupcoaching.com