PERSONALIZED CYCLING COACHING

Cycling coaching built around your goals—and your life.

Get a custom training plan, useful feedback, and an experienced coach who adjusts your training as your schedule, fitness, and goals change.

Tell Us About Your Goals

Coaching that changes with you

Move Up coaching combines personalized planning, coach feedback, and smart adjustments when your training, racing, or schedule changes.

01

Personalized planning

A plan built for you

Your training is designed around your goals, schedule, experience, recovery needs, and life outside cycling.

02

Coach feedback

Feedback that matters

Your key workouts are reviewed so you understand what is working, what to improve, and how your fitness is progressing.

03

Training that adapts

Adjustments when life changes

Training is updated when work, school, travel, fatigue, illness, or changing race goals require a different approach.

Start with the support that fits you.

Coaching starts at $225 per month. Juniors, students, and Move Up Cycling Club members may qualify for discounted coaching.

Performance Coaching

$225

/month
  • Primary-sport training plus strength, cross-training, and nutrition guidance.
  • Custom-built training plan
  • Training reviewed and updated weekly
  • Unlimited text communication
  • Monthly coaching call
Get Started
Member, Junior, and Student Discounts

Discounts Available

  • Move Up Cycling Club member discounts
  • Junior and student discounts
  • Same custom training plan
  • Same coach feedback and communication
  • Mention your discount in the inquiry form

Kent has been an amazing coach. Even with changing schedules, goals, and injuries, he helped me maximize my training, and was super responsive. It also great having someone that knows the racing environment, and isn't just giving you a training plan. He's interested in your success, and it shows for sure!

Ashton Lambie

I started using Move up coaching in May of 2017, my racing improvement throughout that year were excellent, with good overall gravel results and cutting an hour off my BT Epic time for an 8th place overall finish. Kent nailed my winter training schedule with strength and base, and the lead up into my Key races for 2018. I went from 108th at the DK in 2017, to 20th overall in 2018 after just one year of using Move Ups program. 2018 has brought many great results and overall wins in gravel and mountain bike racing. I highly recommend using Move Up Coaching.

Rob Hall

Move Up Coaching helped get me from middle of the pack to the podium! Structured individual training plans and good communication from a knowledgeable coach is the ticket to get to that next level.

Marc Thierry

I've worked with Kent for 2 1/2 years, his accessibility, focus on my bike fitness and training is unmatched. He has helped me go from mid pack gravel grinding to lead group in a very short time. If you want a direct reference you can contact me and ask any questions you may have.

Don Daly

In less than a year coaching with Kent I went from 55th place at Joe Martin (45:00 minutes off first) to finishing 2nd only 30 seconds down on first place. This honestly says more about Kent and his coaching style then it does about me as an athlete. I've had several coaches in the past who were very good but didn't find the secret formula to success, keeping it fun. I'm always excited to see my next block of training and I know if life gets in the way Kent can work around it. Training shouldn't feel like a never-ending homework assignment! I was a cat 3 for 6 years before starting to work with Kent and now in less than a year I'm on the verge of a cat 2 upgrade. I can say from experience, working with Move Up Endurance Coaching can and will help you take it to the next level.

Michael Rost

COACHING FAQ

Frequently Asked Questions

Clear answers about who we coach, how the process works, and what you can expect from a Move Up coach.

Is coaching for someone like me?

If you are motivated to improve your fitness, health, or cycling ability, you are likely a strong candidate for coaching. Coaching works best when you want more purpose and structure in the activities supporting your goals. Some athletes enjoy a highly detailed plan built around precise power targets and timing. Others want enough structure to keep progressing without making every ride feel restrictive. We sometimes describe these as the “engineer” and the “surfer.” Most athletes fall somewhere between the two. A good coaching relationship adapts the training to the athlete—not the athlete to a rigid coaching system.

Is Move Up coaching available outside Kansas City?

Yes. Move Up coaching is delivered remotely, and we work with athletes across the United States. Kansas City is our home, but athletes do not need to live locally, participate in local events, or belong to Move Up Cycling Club. Training, activity review, plan adjustments, and regular communication all happen online.

What cycling disciplines do you coach?

Our primary experience includes gravel, road, criterium, mountain bike, cyclocross, and general endurance cycling. We also help athletes incorporate strength training, running, and other complementary activities when they support the athlete’s cycling goals. For highly specialized disciplines such as track racing or enduro, we will discuss your needs honestly and determine whether someone on our coaching team is the right fit.

Do I need to race to benefit from coaching?

No. Roughly one-quarter of our athletes race rarely or not at all. A goal gives training direction, but it does not need to involve a race. Athletes may want to improve their fitness, prepare for a challenging ride, become more comfortable in a group, build consistency, regain confidence, or maintain their health while balancing a demanding life.

Do you coach junior and masters athletes?

Yes. We have extensive experience working with both junior and masters athletes. For juniors, coaching is most appropriate when the athlete is interested in riding consistently, willing to follow an age-appropriate plan, and has goals they are excited to pursue. We consider school, family life, recovery, development, and long-term enjoyment—not just race results. Masters athletes have been central to Move Up since the beginning, and we regularly help athletes manage training alongside work, family, recovery needs, and changing schedules.

Can you coach me if I already belong to another club or team?

Absolutely. You do not need to join Move Up Cycling Club or change teams to work with a Move Up coach. We coach athletes from different states, clubs, and teams—including athletes who compete against Move Up Cycling Club locally. We value good competition and encourage athletes to remain connected to the teams and communities that matter to them.

Do you coach entire teams or athletes racing for teams?

Yes. We coach individual athletes who race as part of teams, and we can also work with teams on coordinated training, athlete development, race preparation, and team strategy. Team arrangements are built case by case because the appropriate structure depends on the team’s size, goals, calendar, and level of support needed.

How is my coach selected?

You may request a specific coach when you inquire. Coach availability varies, but we will honor that preference whenever possible or discuss waitlist options with you. If you do not have a preference, we will recommend a coach based on your goals, discipline, experience, personality, and support needs. The goal is not simply to assign an available coach. It is to create a productive long-term fit.

What does coaching include?

The most valuable part of coaching is access to an experienced coach who understands your goals, reviews what is actually happening, and adjusts the plan accordingly. Coaching includes:

  • An individualized training plan built around your goals and schedule
  • Weekly training review and plan updates
  • Additional adjustments when life or training circumstances change
  • Workout analysis using heart rate, power, and other available data
  • Ongoing communication through Slack
  • A scheduled monthly call with your coach
  • TrainingPeaks setup and plan delivery
  • Deeper performance analysis when appropriate
How often is my training plan updated?

Your coach performs a detailed review and updates your plan weekly. We may make adjustments more frequently when a key workout, changing schedule, illness, travel, fatigue, or athlete feedback requires it. You are not limited to one adjustment per week. The weekly review establishes the regular rhythm, while communication helps us respond when circumstances change.

How do I communicate with my coach?

Slack is our primary communication platform. You can message your coach whenever a question, schedule change, or training issue comes up. Coaches maintain normal personal downtime, but you can generally expect a response within 24 hours unless your coach has communicated otherwise. TrainingPeaks is used for workout instructions and activity notes. Longer conversations and back-and-forth questions should happen in Slack.

What equipment or technology do I need?

You need a device or application that can record your activities and sync them with TrainingPeaks. Garmin Connect, Wahoo, and Strava are common options. A heart-rate monitor is optional but strongly recommended. A power meter is also optional. We encourage athletes to invest in one when it supports their goals and they are ready to use the information—not simply because cycling marketing says they need one.

Can coaching work around an unpredictable schedule?

Yes. Adapting training to real life is one of the main reasons athletes hire a coach. We have worked with helicopter pilots completing seven consecutive 12-hour shifts, night nurses, on-call train conductors, new parents, frequent travelers, students, and athletes with constantly changing work demands. An unpredictable schedule does not prevent purposeful training. It means the plan and communication system need to be designed accordingly.

What does coaching cost?

Individual coaching is $225 per month. Billing begins when you start and recurs monthly on that date. Discounts are available for junior athletes, students, and Move Up Cycling Club members. Contact us for the applicable rate.

Is there a minimum commitment?

Coaching is month to month, with no minimum term. We ask for two weeks’ notice when ending service. When possible, we recommend allowing approximately three months before evaluating the full coaching relationship. The first month involves learning how you communicate, respond to training, and manage the coaching process. The plan becomes increasingly personalized as your coach learns more about you.

What happens after I decide to start?

We will set up billing, connect your TrainingPeaks account, confirm activity syncing, establish communication through Slack, and collect the information your coach needs to begin building your plan. Your first week usually involves more communication because everything is new. After onboarding, you and your coach will establish a regular rhythm for weekly reviews, ongoing messages, and monthly calls.

What if coaching is not the right fit?

There is no pressure to begin coaching after the initial conversation. We hope it feels like a strong fit, but different athletes connect with different coaches and coaching styles. If you begin and later decide that the relationship is not working, coaching is month to month and you may stop with two weeks’ notice.

Tell Us About Your Goals

Complete our short coaching inquiry form. We’ll review what you’re looking for, recommend the best coaching fit, and reach out shortly to discuss next steps and look into scheduling a call.

If you’d like to speak with Coach Kent specifically, note that in the form and we’ll take that into account.

Coaching Inquiry